Southern Beverage Company recommits to the Sanderson Farms Championship as Official Sponsor of The Ultra® Club

Logos for Michelob Ultra and Southern Beverage Company

The Sanderson Farms Championship is pleased to announce that Jackson-based Southern Beverage Company, distributor of Michelob Ultra®, has recommitted to the 2022 PGA TOUR event as the Official Sponsor of The Ultra® Club, conveniently located on the 13th Green.

Entry into The Ultra Club® is free to the public and will feature Michelob Ultra®, the Championship’s Official Beer, as well as other Southern Beverage Company beers. Wine, non-alcoholic beverages, and light snacks will also be available for purchase.

New for 2022 is the Ultra Club® promotion for fans.

  • Purchase a Michelob Ultra® tumbler for $25.
  • If any player hits their tee shot on #13 within 96 inches (Michelob Ultra® has 96 calories), fans can fill their tumblers with Michelob Ultra® for $1.
  • $1 refills are available until the player who hit to within 96 inches finishes that hole.
  • Tumbler quantities are limited while supplies last.
  • Please drink responsibly.

“We are thrilled to have Southern Beverage Company and Michelob Ultra® once again sponsor The Ultra® Club which we have moved to the 13th Green,” said Steve Jent, the tournament’s executive director. “Along with Michelob Ultra®, we’ll be serving other Southern Beverage Company beers in all concessions and at parties/events during the week. We greatly appreciate the Costas family joining us in our charitable giving endeavors.”

“Southern Beverage Company is honored to once again team up with the Sanderson Farms Championship as The Ultra® Club sponsor and as the provider of the event’s Official Beer,” said Theo P. Costas Jr., CEO of Southern Beverage Company. “We are proud to support the event and its primary charitable recipient, Children’s of Mississippi, as well as other charities throughout Mississippi.”

The Sanderson Farms Championship will be held at The Country Club of Jackson, September 26 – October 2, 2022.